Build & Convert

Funnel Pages

Newsletter Landing Page

Dark editorial opt-in page with email capture, issue preview bullets, and trust signals.

LANDING PAGE

Qualifying Survey

2-question post-opt-in survey. Identifies challenges and gauges call booking interest.

SURVEY

Offer Page

Post-survey discovery call page with service overview and calendar booking CTA.

OFFER PAGE

Thank You Page

Confirmation page with next steps and immediate engagement hooks.

THANK YOU

Content Samples

Sample Newsletter Issues

3 full sample issues with section breakdowns showing the editorial style and depth.

3 ISSUES

Welcome Email Sequence

3-email automated welcome sequence (Day 0, 2, 4) with preview text and full body copy.

3 EMAILS

Ad Creative

Gamma Carousel Ads

4 multi-slide carousel concepts with IG/FB social chrome, captions, and primary text.

4 CAROUSELS

Jeff Gapinski / buildandconvert.com / HUEMOR®

Brand Colors

#0a0a0aDark

#141420Card

#3b82f6Accent

#f8fafcLight

#94a3b8Muted

Typography

Headings: DM Serif Display (serif, editorial)
Body: Inter (sans-serif, clean)
Accents: Inter 600-700, uppercase, letterspaced

Key Stats

68% of B2B industrial sites fail basic conversion optimization

Companies

with conversion-focused design see 34% higher lead quality

82% of prospects research online before contacting a contractor

Positioning

Build & Convert cuts through design fluff to show industrial and construction companies exactly how to turn their website into a lead engine. We share what actually works - not trends, tactics that convert.

Newsletter Value Prop

Website strategy for builders and makers

Voice DNA

practical no-nonsense design-forward

Target Audience

Founders and marketing leaders at construction, engineering, manufacturing, and tech firms who know their website isn't converting like it should.

HUEMOR® - Funnel Hub